Music is one of the many wonderful elements in this world that has the power to affect our moods, so it’s only natural to use this to our advantage at some points in our lives. If you’re into sales and retail, then it’s time to maximize the effects of music to influence one’s shopping behavior by providing the right store music. There’s a science behind store music claiming that it will urge one to become a more mindful shopper, so many store owners use this knowledge to create a more enticing shopping environment for their customers.
Is it just the vibe? How music affects your mood and decisions.
Do you ever notice how event organizers are very particular when choosing the right kind of music for the event they are handling? That’s because they’re mindful of giving the guests a positive experience. We’ve got the science to prove that music has a favorable effect, but when it comes to shopping, here’s how music shapes one’s experience.
It sets the mood and ambiance. When you’re in a good mood, you tend to make a lot of choices that you may or may not regret later, especially when it comes to your purchases. So don’t be surprised when you walk into a certain shop and suddenly feel like splurging on their products; their music surely influenced you to do so to some extent, making you feel happier with their upbeat tracks. So, shop owners, we suggest you hop into this trade secret and shop for the best music system for your retail store.
It changes time perception. Another interesting thing about upbeat music is that listening to it tends to make time pass more quickly. You could be walking around the store without noticing that you’ve already spent half an hour window-shopping and enjoying the beats.
Music also affects product perception. Time isn’t the only thing that seems to pass (in a good way), thanks to music, even your goods and services too! Playing classical and jazz music can give off a feeling of elegance and sophistication, which would work well in jewelry stores and other high-end shops.
It can be linked to your brand. Most importantly, the kind of music you play can be directly linked to your brand. It’s a good way to put your business out there by subconsciously attaching it to people’s minds whenever they hear a certain kind of music.
Becoming a mindful shopper through the right kind of music.
Now that you have an idea of how music influences your shopping experience, you can become a more mindful shopper.
- Beware of beats and tempos.
- Step outside if the music is overwhelming.
To wrap it up, store music isn’t just white noise used to fill the silence; shop owners capitalize on this to urge customers to linger longer in their own stores with the end result of availing of their goods and services. By understanding how store music affects us, we can become more considerate toward how we spend, while shop owners, on the other hand, can use this to create a positive and engaging shopping experience for them.
